For 34 minutes, you'll hear Roger Overall & Paul O'Mahony grapple with a fundamental business issue. "What must we do to attract more lovers?" In Episode 2 of Season 3 , we (Roger & Paul) grapple with a vexing challenge every business person faces. We discuss how we're going to achieve a big advance for this podcast: growth Why should anyone trust us? (brand character) What are our credentials? (back-story) What's our track-record? (back-story) Will people believe what we say? (brand credibility) How'll we get BusinessJazz Podcast better known (build awareness) Should every business launch a podcast? (rush into action) What about using Periscope? Desperate for success You hear us give up business and take up golf asking What kind of golf do we want to play? What's our aim? What's our No 1 golf club? Who do we want to play with? Our stance is : Thinking about golf helps you think about your business (in this we trust) We go on to discuss really gargantuan issues - including Who do we want this podcast to help? Who are our ideal clients - or collaborators? Who am I? Our Insight is : We're not fit to work for Google, MicroSoft or any giant corporate - even if they beg us There's more in the 34 minutes. With whom do you do your best work? For whom will you go beyond the extra mile? Why is buying ECCO Shoes a good idea? Live, raw, unedited Roger Overall & Paul O'Mahony realise It's about time we asked the blindingly obvious questions: "Who are our best friends & supporters?" (BFS) "What would they do for us if only we asked them?" "What if we said to our best friends & supporters 'Please tell one other person about BusinessJazz Podcast (9.5 would also be good). Eventually we offer you advice which hits us so hard in the face we have to follow it immediately... We offer you the 4 best bits of advice you'll ever get for us on how to start becoming genuinely attractive in business today (If this is all you want - listen to the last 5 minutes of the podcast) ___________________________ On the podcast we spoke fondly of this book "The Lean Start-Up" (Eric Reis) - chapter 1 & 2 ____________________________ And we nearly spoke fondly about Barkley Marathons (designed by Gary "Lazarus Lake" Cantrell) ____________________________ In an effort to be genuinely attractive to you we say Let's work together - fondly @rogeroverall @omaniblog @bizjazzpodcast
