This episode was recorded in the cafe of the Consultants Private Clinic, in University College Hospital - on Tuesday 23 April 2019. "Has Ireland become a coffee nation?" asked Roger (Overall). In 2001, it was all tea, no proper coffee, only Maxwell House instant coffee. By 2019, coffee is a "licence to print money" asserts Paul (O'Mahony). You hear chat about Apple, IBM, Barry's Tea, Lyons Tea, Bewley's Coffee, green beans and IREL Coffee. You hear Roger mention Christian Payne - and Paul mention Chris Brogan. ... Roger made a video about coffee for a coffee haus called FILTER : "how FILTER make coffee in a glass contraption." The key messages were "Come here - we'll take you to a different level... "We educate you, we make you more interesting, more attractive ... "You have an experience others haven't had ... new, different, exotic ... As a result Viewers became more educated. They became more resourceful They became more attractive In other words - viewers became more powerful Maybe the video was a success? ... "I am a flame-thrower" says Paul ______________ Your video for FILTER may have been a flop ... If the people there didn't get the video out to the right people... ______________ The key question is : what is the video for? why are you telling this story? ______________ MEASUREMENT "I find measurement boring" confesses Paul "I prefer to get other people to do the measuring." _______________ You can't be sure what will happen. Luck and the role of good fortune; You can succeed and you can fail there can be accident and there can be design. You can succeed by design You can succeed by accident You can fail by accident You can fail by design. ________________ Did coffee in Ireland succeed by accident or by design? "Let's just drink more coffee" Find Paul at Show & Tell Communications or phone him up. Paul's poetry is at paulhomahony.com ________________ Paul will improve these notes. He lost lots of notes when his laptop had a glitch.
