This episode begins while Paul is not paying full attention: Paul is doing an Instagram story. The most memorable parts of this recording include: "We are all creatures. "We're not really welcoming Republic Of Work unless we bring Louis the dog." Trees, power tools and hedge-cutting Swimming in the Atlantic Ocean if you want to stand out ... Three power tool brands use the same colours: JCB - yellow & black Stanley - black & yellow DeWalt - yellow & black Bosch and Makita are green "I've never seen power tools in pink", reports Roger. We would normally say that's not very good because you want to stand out "But it's genius" says Roger. You can associate yourself with "You cannot break" a JCB says Paul Copying the colour scheme of established brands that already have that reputation. This podcast was never called "How to make the most money." It's about doing something worthwhile in life. Associating with swimwear has to have been a successful advertising mechanism. This is spoken about with disdain on this podcast. Compare power tools with tractors: Ford and John Deere Vacuum cleaners hoovers. Dyson Revolutionary screws Impact drivers Discrimination in the DIY market Note: JCB are not sponsoring this podcast Track-record of JCB: They already make things that work. They can balance on the side of steep inclines. JCB is associated with hard work, replacing human labour. A real positive advance for human civilisation. "How was Dentistry done before the invention of power tools?" Your brand is your greatest strength. Piling machines Drill technology Monty Python. Shelf & JCB drill that's perfect for picture hanging. Business learning (1) When you're going to tell a business story (to attract people to your business) start with something your audience is familiar with (2) connect with what your audience might be doing right now. 40% of listeners drink coffee during an episode Donal Cahalane: how did he get the Republic of Work podcast into the top 10 Irish business podcasts? Special request: Please send this episode to someone - say "I don't think you'll like this, but I thought of you while I was listening to it. Or, "The colours of this podcast put me in mind of a podcast you like, so it must be as good."
