Theme of this episode: The conversations we most want to hear _________________________________ Recorded while Walking round Paul's estate (1) Jobs & Woz their rapport (2) Their decision-making style (3) Snippets with trivia included (4) The little contretemps is between them (5) How one person admonishes another ______________________ The value of sharing something about your business which people wouldn't ordinarily, come across cross - that's what distinguishes one company from another. ______________________ ENRON The Enron emails have turned out to be extraordinarily useful for the development of Auto-complete software. Dog-barking Wikileaks _________________________ Which would you prefer have (1) All the emails (2) All the drama in audio? It's a no-brainer isn't it? Later you hear: Raw, almost-unedited, audio is what people want and value most. Not some specially curated presentation. People want genuine. ______________________ Gary Vaynerchuk revisited : The F words have not hurt his brand. He better not get polite. Marmite has led to many family squabbles. It's hard to get marmite stains out of the floor. It was the Challenger Brand to Bovril. Later ... Ribena versus chateau wine. Château LaFeet (sic). Paul and Roger discuss Elasticity. "Have we said enough?" _________________ Hall of Famers: Macolgan the hero Mark Cotton the genius Jane Boyd in British Columbia the saviour. "Who were the top 10 first subscribers to this podcast?"