The Haggis episode. In this episode you hear Roger & Paul address these topics (and more): Nobody knows how many episodes of business jazz have been made. Simon Toon got in touch to say he is delighted season one (2012) is being shared. Email marketing Dog lovers have been disappointed so far. Mike Collins Your Irish Heritage blood story - haggis biggest client is the British Embassy. Black pudding made with human blood. BMW approach- curate your own stuff. Serve customers as individuals. ——- Our listeners may not know what haggis is. Roger describes ———- What are neeps? [Neeps = https://www.theguardian.com/lifeandstyle/wordofmouth/2010/jan/25/neeps-swede-or-turnip] "Haggis is absolutely fabulous" says Roger. Rabbie Burns the greatest poet to come out of Scotland (25 January 1759 – 21 July 1796) Have an annual festival- like a World Haggis Day (Burns Night) Like Xmas Day Can you buy Haggis in Cork? Bloom's Day helps some retailers of clothing Towel Day = 25 May (Hitchhiker's Guide to the Galaxy) Valentine's Day Arthur's Day International Cushion Day International Comfort Day Paul drops the "C"word. John Lewis Annual Video (a lovely story video) Hope in a brand, hope for your products & services. Roger drops the "B" word - Bambi & Blood. Why we're uploading old episodes of Business Jazz. Republish your old blogposts. Andy Crestodina from Chicago (Orbis https://www.orbitmedia.com/blog/)back catalogue. Chris Brogan's unsold books. Roger rants about writers. Is it good marketing to put your books in remainder shops? Restoring old toys into pristine condition - "restoring to relevance". Car manufacturers. Billingham Camera Bags - "no sale there then". Carbon emissions- exhausts - asthma: have cars got better (29 minutes". "My child walking down the South Mall in Cork." Highly personalised products Associate with something big. The Show & Tell Newsletter is a niche product.25 January 1759 – 21 July 1796)
