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Marketing Monkfish The first part of this episode is about germs including dog poo plus the Three Second and the 30 Second Rules. The episode is not about how to market germs and piranha - it is about how to market monkfish. This is the first ever episode about monkfish marketing in the history of podcasting. Roger and Paul grapple with how to make a monkfish attractive. [There is a story from Roger's days as a journalist in Slovenia.] Don't show the piglet, just show the bacon Don't show the monkfish, just show the tail. What would a specialist monkfish shop need to do? Rogers Real Monkfish stall in the English market. Lambs and Bambi are touched on. Impromptu story from Roger: How to succeed at a job interview for a global security company: "Remake Die Hard". Several minutes are spent discussing storylines for such a film, including "Home Alone for your security products". The conclusion is the maybe the storyline is more suitable for a Netflix serial? The mother of all monkfish. But how do you market monkfish in Cork? Use a massive aquarium. Remove the teeth. "You have to brainstorm bad ideas as well". Revelation: What Roger thinks would make somebody turn vegan. New Tagline: Save the world from the monkfish. Exterminating monkfish. This episode goes from one macabre scenario to public hangings. And there's no point in telling you any more about this episode. You would be much better to listen to it all - including Rogers plea that he be corrected. This episode has not been sponsored by "The Hungry Monk" restaurant in Greystones. Please invite someone to subscribe to this podcast. We promise to thank you on the next show - if you let us know.