This episode of Business Jazz Podcast is (mainly) about : How to do an elevator pitch to the CEO of your 'ideal potential client'. _________________ There is no perfect way. You need to find your best way. There are some essentials & some desirables. You must find out how to get in touch with the person afterwards ensure they know how to contact you (if they want to). Give us an example of a successful elevator pitch you've done Paul Paul's elevator pitch story: to an advertising agency director. Paul eavesdropped on a conversation during a coffee break at a conference in Dublin. (The person in the queue was a director of Arks "one of Ireland's longest-established agencies, with billings of £21 million (€27 million) in 1999 - up from £6 million in 1996".) The Guinness stout account was once held by Arks for more than 20 years. What Paul did led to a contract to provide services to the agency - presentation skills training courses for account managers & creatives. Learning: A queue for coffee's a great place to take the first step - to make a "memorable splash". P&R speculate how Michael Lynch AV3 Media (for example) could make a 'memorable splash' - introducing AV3 Media to new potential clients. PLEASE NOTE: The topic of Elevator Pitches emerged as a surprise during this podcast. P&R don't decide beforehand what they're going to focus on. ____________________ A 'business development' news story : ShowandTell Communications is in a situation. Another podcast team are (1) in difficult (2) looking for advice Asked for advice, S&T offered a solution. The solution involved offering to do some work (audio-editing) - for free. Because S&T want to be seen as genuinely attractive Our No 1 aim at Business Jazz Podcast is to (1) Be Useful to Show&Tell Communications (our parent company) [and equally at the same time] (2) Be Useful to other businesses That's why we offered a trial - one piece of work - valuable but not a huge service. Why a Trial period is a good idea: A trial piece of work. The advantage to both parties - being able to stop without losing face - time to get to know each other & see whether both like working together. In this case, it's important to clarify the quality of the audio-editing needed - before quoting or agreeing a fee for the service. You'll hear lots of chat about editing audio - the tricky work involved in removing background sounds - how it can take a long time to remove sounds entirely. [There's short reference to sound of Theresa May coughing at Tory Party Conference.] ______________________ Contact Paul & Roger on www.businessjazz.net. - if you'd like to follow up on anything on this podcast. Please tell someone about this podcast
