Season 5 Finale - recorded in Republic of Work in Cork. Topics touched & addressed in this episode by Roger Overall & Paul O'Mahony from Show&Tell Communications https://www.showandtellcommunications.net/ (1) Paul needs a hearing aid & weather is very good. (2) Business Jazz Podcast were lobbied on Periscope to use Twitter @bizjazzpodcast - its over 30 days since it's been used. "Why are we not using Twitter to provide a service to people interested in Business Jazz?" Public commitment by Paul to start using our Twitter. But - should Paul take on using Twitter? Is Twitter a service which you can use to make your business more genuinely attractive? At least one person wants our business to use Twitter. This is "proof of concept". Twitter is not free from the point of view of time - people pay with their time. Minimum viable product (MVP) - what do people want from a Twitter account? (1)Information (2)Stories (3)Humour Business Jazz already has text written (shownotes) that could be edited & turned into a 280-character communication. Paul & Roger rubbishes 'rubbishy tweets'. John Cleese built a business (Video Arts, founded 1972) - produced "Meetings Bloody Meetings" (Training Video). Enlightening Empowering Entertaining Schindler's List - the film Roger brings in a quote (source unknown) "I do today what others won't so I can do tomorrow what others can't." Twitter is often used to gather intelligence ... Also you can practise the art of copywriting ... Would we recommend Twitter? Roger highlights Where is your audience? What are you trying to do? "I may be too much like an accountant" says Roger Don't forget the opportunity cost of using Twitter - to manage a Twitter feed. "Let's just do an experiment" suggests Paul ["What's the difference between a consumer & a customer?" - a topic we may come back to another day.] The only way to find out whether it works for you is to try it. However, to use it as best you know may not be the best way it can be used. How to use Twitter infinitely better than most: (1) Name people - especially if you know they welcome Tweets from you. If they don't they may block you. Paul started using Twitter in 2008 or 2009. 'I've got work from people over the years from my use of Twitter." Pat Phelan & Bernie Goldbach - Eirepreneur "I've got work from podcasting" - says Roger How could Business Jazz use Twitter? What could others learn: What could we use Twitter for? Let's say we want revenue = our No 1 goal Do we have any customers who use Twitter? "Yes" For them we can deepen rapport, open communication. enlighten, empower them because "they may be our marketing team" There are people who've never heard of us ... There are very experienced business people who've never considered making a podcast - they may be looking for fresh new advice Others are very inexperienced - don't know anything about marketing - never heard of us Twitter has a powerful search function Deepen rapport to improve our marketing ... Provide exceptional innovative experience to experienced people Help very inexperienced people Geographical considerations: where are the people you want to connect with? Who are your ideal clients & where are they? Find representatives of businesses, name them in tweets. "We could do an episode all about Richard Branson: how we'd do a brand podcast or a personal podcast". Out of your league - some people are People want people to re-tweet their stuff. You can do that. People have networks already. You can connect with relevant networks. If you're going after Richard Branson ... "You're abusing your power Roger" That's the end of it. We're taking a short break - for Easter. We both have daughters - and a dog each - and no goldfish Contact Paul @bizjazzpodcast Instagram another day The End ___________________________
