Tony Macken (managing director of "Daylight.ie") joins Roger & Paul at the start. He sparks the agenda for this episode. Part 1: If you know what you're trying to achieve, you have a better chance of achieving it. This leads to a discussion about socks, shirts, ties, wardrobe & shoes - including what Tony Macken is wearing. Paul says The male world is divided into - men who put their socks on first (before other clothes) - men who put on socks second last (just before putting on shoes) This opens up discussion about What is the foundation - the anchor - of your image? A company will have a "sock". What is that sock? This leads on to a discussion of the branding of Republic of Work (RoW) in Cork (where this episode was recorded). - the use of the colour blue by RoW Tip: If you want to "own" a colour (like Coca Cola do), you must use that colour throughout your business. What other colour has been chosen consistently by RoW to go with their blue? Tip: If branding is done in an absolutely perfect way, this is what you'd do ... Part 2: This podcast is not aimed at corporates that spend €25m on their brand development. It is aimed at SMEs & startups. They - think about their business image & reputation - can't afford to invest in research to help brand development. What should they do? (The conversation, which makes up this episode of the podcast, will be continued in the next episode which will be shared next week.)
