Aron Sogi is a TikTok content creator sharing daily video and smartphone content creation tips. He has 13 years of experience in the film industry, having worked on prominent films, including The Dark Knight Rises, Murder on the Orient Express, and Star Wars: The Last Jedi.
Do you have what it takes to be a professional content creator? 50% of TikTok users exit a video within the first two to three seconds. So, how can you optimize content to maximize engagement?
According to TikTok content creator Aron Sogi, you have to meet your audience where they are and customize content for different platforms. Instagram is an aesthetic-focused platform, so users expect artistic photos and videos. Conversely, TikTok users are interested in the process rather than the results so, to retain them, it's crucial to implement three attention-grabbing hooks within the first few seconds of each video. These entail establishing the ideal audience, communicating the problem, and creating curiosity. Aron says that framing these hooks with a negative connotation can encourage audiences to keep watching and take action.
In today's episode of What The Teck?, join Rolando Rosas and Dave Kelly as they chat with content creator Aron Sogi about optimizing video content for various audiences. Aron shares the challenges of creating video messages in different mediums, how to use TikTok Promote and analytics tools, and three attention-grabbers for boosting engagement on TikTok.
