Kevin King hosts the AM/PM Podcast, which helps entrepreneurs sell on Amazon FBA and create and market private-label products. Since his start on Amazon in 1999, he has created, developed, and guided hundreds of products from inception to market. Kevin started five private label brands on Amazon, grossing over $2.4 million in product revenue. He was also named by Target Marketing magazine as one of the Top 40 Direct Marketers Under 40, and his e-commerce insights have been featured in The New York Times, USA Today, and The Wall Street Journal.
When contemplating selling on Amazon, some people leave their corporate jobs to become full-time sellers, believing that starting an Amazon business will bring in more revenue and additional freedom. But Amazon is a competitive and rapidly expanding landscape, so developing a profitable business takes years and precise strategies. Today's guest reveals some best-kept secrets for selling on Amazon.
Amazon FBA provides promising opportunities for emerging brands, but it's critical to consider factors such as profit margins, pricing, and product rankings. When launching your business, Amazon guru Kevin King says to begin by registering your brand. Applying for a trademark allows you to optimize your listing and capitalize on exclusive data like search terms and category searches. To enhance listings and search term indexes, you can leverage the Q&A section and utilize AI chatbots to analyze reviews. Running out of stock can undermine product rankings, and raising prices to avoid this impedes sales momentum, so Kevin suggests decreasing costs or closing the listing to secure profit margins.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly converse with Kevin King, the host of the AM/PM Podcast, about launching, managing, and scaling a fruitful Amazon business. Kevin explains how Amazon businesses can optimize ChatGPT, why you shouldn't rely on hacks to structure your seller account, and how sellers can preserve sales.
