Houston PI attorney Anthony Pusch joins Peter Taaffe, Kyle Herbert, and Bill Ogden for a wild, wide-open conversation about building a law brand that actually cuts through the noise—plus boxing gyms, tasers, and… cobras. Anthony traces the path from seven high schools and a hot-headed teen to launching Pusch & Nguyen, shares the hard lessons behind PPC, TV, radio, and those viral billboards (including the infamous Step Brothers and “Brokeback” creatives), and gets candid about ethics complaints, attribution, and why authentic social content beats canned “10 things after an accident” posts every time. We also detour into tort reform, San Antonio expansion, trial wins, and the surprising stress relief of… a tortoise sanctuary.
Highlights
- Growing up in Houston, seven high schools and a near-fight with a drill instructor
- Parents, aunts, uncles all lawyers—swore he’d never practice, then found his lane
- Early years grinding cases, learning PPC vs. brand the hard way
- The origin of “Pusch & Nguyen,” why the name became the brand, and billboard repetition that works
- Step Brothers shoot, the “Brokeback” billboard, going viral, and handling Pushback without crossing the line
- Bar/ethics dust-ups over the word “win,” and how they navigated it
- Tracking ROI: billboard + radio/TV + referrals = top-of-mind math
- Why most lawyer content flops and what genuine, useful posts could look like (dash-cam breakdowns, real rehab tips)
- Boxing/Jiu-Jitsu at the office, the COVID gym era, and a (hilarious) taser story
- Snakes & tortoises: from gaboon vipers and cobras to a calmer sanctuary
- On tort reform and why capping liability makes roads less safe
- Trial talk: recent seven-figure verdicts, hiring hungry lawyers, and avoiding predatory financing
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Guest: Anthony Pusch — Pusch & Nguyen.
