Have you had an idea, like a podcast, a book, or a keynote speech burning in your brain for years but haven't launched it? If so, tune into today's session as I interview my friend Lou Bortone who decided to stop procrastinating and created a whole business focused on The Godfather theory behind loyalty. We dive into what it takes to launch, why you're launching, and how to finally get it done.
Lou Bortone is a writer, producer, and speaker who keeps his friends close and his enemies closer. Lou is also a ghostwriter, author, and Consigliere to some of the best and brightest minds in digital marketing.
Here is a glimpse into the episode:
[2:41] What promoted Lou to pivot to something new after having so much success in another business?
[5:00] Why did Lou feel he needed to stop procrastinating and create his Godfather-themed business now?
[5:59] Has it been scary to launch something new?
[7:08] Has launching this business in midlife been a help or a hindrance?
[11:45] What is something that Lou does to his mojo back when things get challenging?
[15:26] Who are Lou's greatest teachers and influencers?
[19:42] What is an assumption that people have about Lou that is wrong?
[21:42] What was the 'Oh Shit' moment that launched Lou's entrepreneurship career?
[24:18] What is Lou's favorite quote (and surprisingly its not from the Godfather)
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Get the show notes and resources on our website at: https://latestartersclub.com/58-interview-with-lou-bortone/
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