Most people think the hardest part of real estate is the market, the clients, or the uncertainty. And yes, those things can be challenging. But the real pressure often comes from something quieter.
Real estate asks you to do two full-time jobs at the same time.
You're expected to transact at a high level—managing deals, deadlines, negotiations, and client expectations—while also building the business that will produce the next deal months from now.
The problem is that transacting is urgent. It demands immediate attention. Business development is important, but the payoff is delayed, so it's easy to push aside when things get busy.
Over time, you get very good at managing what's in motion, but inconsistent at creating what comes next.
And maybe part of the shift is this: what if checking in isn't about you at all? What if it's simply about staying connected?
Filmed in Studio 1873 as part of the Mastery of Real Estate (MORE) Network, powered by Brown Harris Stevens.
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Guests:
Jared Antin
Molly Townsend
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Brown Harris Stevens is one of the largest privately owned real estate brokerages in the country, with more than 40 offices across four states: New York, New Jersey, Connecticut, and Florida.
