Industry Influencers in print, collaborating with brands, sustainability and supporting members for the benefit of education and partnering for growth.
Kellie Northwood is the Chief Executive Officer of the Print & Visual Communications Association, the two uniting industry Associations representing the paper, print, mail, publishing and distribution sectors across Australia and New Zealand.
She provides expertise across brand, communications, efficacy of below the line channels, corporate and sustainable branding programs and developing multi-channel marketing communication strategies that deliver results.
Kellie has held many senior roles, most recently Executive Director, TSA Limited and the Chief Executive Officer of the Australasian Catalogue Association. She has held Group Sustainability and marketing roles across the print and mail sectors with experience working across the Tasman and now into the Asia Pacific region.
Kellie is a regular contributor to marketing publications having been recently published in AdNews, B&T, Campaign Brief to name a few, as well as media presence across radio and television.
Kellie has a strong brand and communication background and emphasis on retail marketing and linking the holy grail of data to drive results and connect all channel strengths. She holds a Bachelor of Arts in Communications (majoring in Journalism) and post-graduate studies in Education and Sustainability.
Resources & References
https://www.therealmediacollective.com.au/about/
https://www.therealmediacollective.com.au/industry-reports/
https://www.therealmediacollective.com.au/powerofprint/
https://www.therealmediacollective.com.au/rma2021_22/
https://www.pvca.org.au/wp-content/uploads/2022/09/RMC0586_MemberBenefitsGuide_Update_2022_vF.pdf
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