No one knows who the heck you are when you start your business.
You then must compete with other existing business owners. Which leads to lowering prices and becoming a commodity.
This strategy ensures you head towards bankruptcy and burnout.
The cure to this?
Writing a book, so that you become the only choice in town. This unlocks a flood of customers, and you have no choice but to increase your prices.
Today's guest, Mike Fallat, a multiple business owner and the go-to guy for helping other entrepreneurs write best-selling books joins us to reveal his process for creating instant authority in the marketplace.
Listen now.
Show highlights include:
If you'd like to connect with Mike Fallat, please visit him at https://dreamstarterspublishing.com/ or connect with him on social media:
Instagram: https://www.instagram.com/thedreamstarter/
Instagram Business: https://www.instagram.com/milliondollarbookpro/
Facebook: https://www.facebook.com/thedreamstarter