When marketers focus solely on tactically creative work, they can forget about P&L and their metrics can get lost in translation.
Is math the missing piece in this digital marketing equation?
In this episode of Banking on Experience, I talk to Gaurav Bhatia, Chief Marketing Officer at PenFed Credit Union, about how knowing numbers helps marketers work smarter.
We also talked about:
- How math lends to credibility.
- Tips for better prioritization.
- Top KPIs marketers should focus on.
Strategies for adopting the "work smarter, not harder" methodology.
Listen to more episodes from Banking on Experience at Apple Podcasts, Spotify, and our website.
