In Episode #68 of Evolved Marketing Podcast, Andrei Yermejev and Brian Brewer talk about how your marketing evolves as your business and following grows.
In the beginning your focus as a marketer is to attract an audience and excite about an opportunity to over come a specific pain. But as your social media accounts grow, successful marketers tend to see a shift towards influencer status.
Building trust with a large following while living a desireable lifestyle gives you an opportunity to start leveraging social selling. Which works only after you are known in the market. This is why as a beginner, modeling the content of successful marketers in your niche will almost always fall flat, doing more harm than good for your business.
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