In this podcast, you will discover:
- An eCommerce sales funnel is a visual representation of your customer's post-purchase journey.
- Customers enter the funnel after making an initial purchase and are presented with tailored products and offers.
- The eCommerce funnel helps you skillfully make more offers to the customer, increasing the average order value.
- A real-world example from McDonald's illustrates how upselling works in a funnel, enhancing both sales and customer satisfaction.
- Strategic upsells, order bumps, and downsells are key components of an eCommerce funnel that guides customers and presents additional offers.
- A strong eCommerce funnel benefits both the business and the customer by delivering a great shopping experience and encouraging additional purchases.
- Amazon's "Frequently bought together" suggestions demonstrate how a good eCommerce funnel enhances the shopping experience and boosts order value.
- The Average Order Value (AVO) becomes crucial as those complementary product suggestions add up, increasing revenue and customer satisfaction.
If you want to learn more about optimizing your eCommerce funnel and connecting with fellow entrepreneurs, join our Facebook group. We're here to support your journey to eCommerce success!
