What inspired AJ to pursue entrepreneurism? That's where this podcast begins, but when AJ details more about his startup business and his marketing goals the conversation takes a surprising turn.
They deep dive into differentiating between tactics and strategy. George shares a simple, but amazing way to know you have a good strategy from his book: The Next Level Entrepreneur.
And that wipes out AJ's concept of what goal setting is. And, it will probably wipe yours out, as well.
Because, most of us are tactical, not strategic
Experience George and AJ creating strategy live and unrehearsed. You will get a quick course on strategy writing in just a few minutes.
But they don't stop there. They outline 2 levels of strategies and overall direction.
This podcast is packed with great insights that will help you immensely, whether you're an entrepreneur or not.
Plus, you'll find out the most common answer to this question: "WHERE ARE YOU HEADED?"
* Note: We apologize for the subpar audio quality from the minute mark 1:22 to 11:44. It's still very listenable and we hope you will listen all the way through, because a number of people have told us what a difference this content has made to their goal setting.
We'd love to hear your comments, questions and topic ideas for future podcasts. Please email us at podcast@livetrulyfree.com.
To watch this podcast go to the Live Truly Free YouTube channel.
Get George's book: The Next Level Entrepreneur where he shares much business wisdom that leads into his proven, strategic process that will take any business to it's Next Level! Check out a preview on Amazon.
