There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success.
Episode Resources
Connect with Brian Jones and Patience Jones:
• https://www.graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
