Are e-newsletters a good use of your architecture or building firm resources? It seems like everyone's doing them, but is that enough of a reason to create them and push them out into the world?
In this episode, we unpack the rationale behind e-newsletters and the ways to make them more engaging and more useful.
Highlights:
- Common types of e-newsletters within firms
- Is your e-newsletter just a digital billboard?
- Knowing the reason behind sending e-newsletters
- The risks of sending e-newsletters through personal emails
- Tips to optimize e-newsletter for avoiding spam filters and increasing opens
- E-newsletters as a communication tool rather than a press release
- How to use e-newsletters to build meaningful connections with your audience
Episode Resources
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