Boost Your Practice with Google Ads: Insights from Marketing Expert John Sanders
In this episode of the Wise Practice Podcast, host Whitney Owens interviews John Sanders, a marketing and paid search advertising specialist focusing on Google Ads for the mental health industry. Sanders discusses his journey, from helping his wife’s private practice to establishing his own company, Revkey, which specializes in Google Ads for therapists. They explore key aspects such as the optimal timing and budget for Google Ads, the importance of tailored website service pages, and the benefits of combining SEO and Google Ads. Sanders emphasizes the need for professional assistance in running Google Ads to avoid common pitfalls and maximize return on investment. The episode is packed with practical advice for practice owners looking to expand their client base effectively.
Show Highlights
00:00 Introduction to Whitney Owens and Wise Practice Podcast
01:56 Meet John Sanders: Marketing and Google Ads Expert
02:26 John's Journey into Google Ads for Therapists
04:12 Understanding Google Ads for Mental Health Practices
08:01 SEO vs. Google Ads: When to Use Each
10:38 The Science Behind Google Ads
15:41 Budgeting for Google Ads
22:18 Targeting and Optimization Strategies
26:22 Final Thoughts and Upcoming Events
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Podcast Production and Show Notes by Course Creation Studio
