In this episode of Connect the Knox, host Julia Hurley interviews Erika Biddix, owner of the co-working space Aught. Erika shares her journey from launching Girl Boss Offices to rebranding as Aught, highlighting her mission to support female entrepreneurs. They discuss the significance of archaic words in branding, the impact of the pandemic on business models, the challenges and successes of women in entrepreneurship, and Erika's role as an entrepreneurial strategist. The episode delves into the importance of purpose-driven business, flexible working environments, and the support communities that aid women in defining their own success.