Stuck in the "friend zone" with your audience? They like your posts, comment on your stories… but never buy? In this episode, I'm breaking down the content mistakes that keep you in that zone, and exactly how to position yourself as the go-to authority people hire on the spot.
What we covered today:
Why authority is claimed, not given, and how to decide you're "The One" people want to hire.
How to speak to every type of buyer so you're not only connecting with one small slice of your audience.
Why your visual brand matters (and how your aesthetic sends a silent signal about your value).
The danger of over-prioritising relatability and how it can keep you stuck as "just like them."
How to create content like an industry leader instead of a sheep copying everyone else's style.
What's next:
🔥 Becoming The One , 1-week experience starting Aug 22. Learn how to position yourself as the obvious choice in your niche without following trends or blending in. $22 presale. Join here → Becoming The One
💡 Already established? Upgrade your offers, messaging, and backend systems inside my 6-month mastermind for industry leaders.
