Whether you're a die-hard basketball fan, a dedicated Y supporter, or just someone who loves hearing about the positive impact sports can have on our community, you won't want to miss this episode. The YMCA of Metro Atlanta and the Atlanta Hawks have teamed up in an incredible jersey patch partnership that will bring positive change to our community and take the game to a whole new level. Joining us to share the exciting details are Andrew Saltzman, EVP & Chief Revenue Officer of State Farm Arena and the Atlanta Hawks, who also serves on the Y's Board of Directors, YMCA of Metro Atlanta CEO/President Lauren Koontz and the Y's Chief Experience Officer Kristin McEwen.
IN THIS EPISODE:
[2:34] Kristin McEwen and Andrew Saltzman explain how the partnership between the Y and the Atlanta Hawks was conceived.
[8:21] Lauren Koontz explains what it means to have the Y's logo on the Atlanta Hawks jerseys.
[10:34] Andrew talks about the Atlanta Hawks's commitment to the community.
[21:49] Andrew discusses the genesis of the patch on sports uniforms. Lauren believes this will be the most significant marketing campaign the Y has ever launched and the benefits of the Atlanta Y.
[30:55] Andrew and Lauren share the Hawks theme for the activities that are expected as a result of this partnership, and they discuss the global impact.
[39:45] Lauren and Andrew share how listeners can get involved to support the partnership.
[44:16] Andrew shares his Y story.
KEY TAKEAWAYS:
[8:10] The Atlanta Hawks and the Atlanta YMCA are both focused on helping and supporting the community, so this partnership is a great opportunity to expand their impact and reach.
[10:27] Andrew believes that community is an integral thread throughout their company and team. The Atlanta Hawks have core values supporting the community, making Atlanta a better place to live.
[23:01] When the Hawks play in other cities, thousands of fans will see the Y logo, not just fans in Atlanta.
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