With two decades of experience in the beauty space, Keri Parker consistently
redefines the role of industry expert by breaking through mainstream confines and
enlivening brands with an exacting mix of grassroots marketing and media gloss.
Equal parts lifestyle clairvoyant and beauty authority, Keri has an uncanny ability to
accelerate brands from obscurity to essential status, earning her "kick-starter of
beauty" moniker.
Based in Southern California, she pioneered both the organic beauty and CBD B
to B scene on her home turf, drilling down high-impact ingredients and nimbly
sifting through the hype— an ever potent skill within the veneer of social media. An
on-air storyteller, she crafts segments for QVC, HSN, TSC, NBC and FOX. And
behind the scenes, Parker tells a compelling shoppable story though product
placement, pop ups and memorable events.
It's a nuanced skill that has helped her grow major beauty brands from infancy
while increasing sales. With her anti-formula, anti-agency approach, Keri delves
into distribution, dissects sales models and dot-connects on the front lines. This
Midwestern native never underestimates the power of community; She shapes
and molds brands by the company they keep, syncing like-minded retailers,
consumers, media and tastemakers to create legitimacy, heighten awareness and
drive sales.
Follow Keri on social media: @keriparkerinc
Follow Jenny on Instagram: wds_byjennylivits
Learn more about Jenny: www.wdsbyjennylivits.com
Shop Pink Lagoon: www.pinklagoon.com
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For inquiries about the podcast, please email workwithandreakenney@gmail.com
