In this episode, we are looking at what clients want and what they need. However, what they want often isn’t actually what they need.
I explore how to build an offer, deliver what a client wants but also build in what they need next, possibly, before they know it themselves.
Here are the highlights:
(02:16) Building around what they need next
(03:22) Why building in what your clients need next is important
Find out more here
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