Episode Overview
Andy takes on the YouTube critics and industry cynics head-on, delivering a family legacy perspective on why dismissing diamonds as "bad investments" completely misses the fucking point. From his grandfather's 1919 start in the business to today's lab-grown revolution, this episode cuts through the financial advisor bullshit to reveal what diamonds are really worth.
Key Takeaways
The Investment Reality Check:
- Not once has Andy heard someone say "I'd like your finest appreciating asset, please"
- Diamonds end up on fingers of teachers, truck drivers, accountants - people marking moments, not building portfolios
- That "worthless investment" often outlasts first houses, careers, and everything else people own
- Ask anyone celebrating their golden anniversary if their diamond was a good investment
Historical Truth Bomb:
- Diamonds in engagement rings since the 1400s - Archduke Maximilian started the trend in 1477
- That's 400 years before De Beers existed, 500 years before marketing executives were even a thing
- "A Diamond is Forever" amplified the tradition but didn't create it
- Humans have always been drawn to rare, beautiful shit that lasts - it's why the Louvre isn't full of Dollar Store crap
The Hidden Logic:
- Hardest natural substance on the planet (perfect 10 on Mohs scale)
- Transparent - light passes through without distortion
- Forged under intense pressure deep within the earth
- Unlike other gems that fade or cloud, diamonds stay brilliant for generations
- Customer brought in grandmother's 1923 diamond - after cleaning, sparkled like brand new
Natural vs. Lab-Grown Investment Reality:
- Lab-grown are chemically identical but prices are in free fall
- Natural diamonds: billions of years to form, millions to find and extract
- They're finite, ancient, with history predating humanity
- Natural values historically increase; lab-grown prices dropping fast
- Like owning a Monet vs. owning a poster of a Monet
The Artistry Factor:
- Diamond cutting isn't automated factory process - it's generational craft
- Cutters visualize how to release a rough diamond's potential
- Weeks of precise cuts to maximize brilliance
- One wrong move = thousands lost in value
- Gabi Tolkowsky: "I imagine myself inside the crystal and see where I want the light to go"
Value Beyond Balance Sheets:
- Sold diamonds to multimillionaires and kids who saved forever
- Sometimes big-ass diamonds carry expected weight, sometimes tiny stones pack the biggest punch
- Favorite customers return yearly, sharing proposal stories and struggles to afford their ring
- Diamond becomes physical embodiment of shared history
Memorable Quote
"Some things in life aren't meant to be measured on a balance sheet. When you're 90 years old, you won't be calculating compound interest you missed out on - you'll be remembering the moment you proposed and all the years that followed."
The Bottom Line
When you're 90, that diamond will still be sparkling, still carrying the weight of your shared history. Whatever you paid will seem like the bargain of a lifetime because some investments pay dividends that can't be measured in dollars.
What's Next
Lab-grown diamonds: The new kid on the block - time to clear up what they actually are and if they're right for you.
Contact Andy Email: andy@buylikeaguy.com For personal jewelry and diamond consultation
About the Book "The Inappropriate Guide to Buying An Engagement Ring" is available on Amazon. Andy is creating an audio version while keeping the podcast going by reading chapters on the show.
Warning: Contains raw language, unfiltered advice, and the kind of talk you'd get from your most honest friend after a few drinks.
Next Episode Chapter 4 coming soon - Lab-grown diamonds: The new kid on the block.
Connect with Buy Like A Guy:
- Available wherever you get your podcasts.
- Book available on Amazon
Show notes compiled from episode transcript
