The Super Bowl isn’t just about football—it’s the biggest night for brand storytelling. In this Marketing Brief, I’m breaking down the standout ads of 2025. From Coors Light’s Slow Monday sloth to Liquid Death’s Safe for Work genius, these brands went all in. Some made us laugh (Bud Light’s backyard bash), some made us cry (Dove’s These Legs), and others had us questioning our bathroom break strategy (looking at you, Angel Soft).
I’ll cover what worked, what didn’t, and why AI felt more like a trend than a tactic this year. Plus, one ad spent $16M—was it worth it?
Hit play to hear my breakdown of the best (and most unexpected) Super Bowl ads. Then, tell me your favorites over on Instagram @theAmandaShuman.
🔗 Watch the ads here:
