Fresh Leadership: Ken Wicker on Retail Grocery Trends (Senior Vice President of Fresh Foods, Festival Foods)
For March, Whitney Atkins, VP of Marketing and Membership at IDDBA, speaks with Ken Wicker, Senior Vice President of Fresh Foods at Festival Foods, in an engaging conversation where he shares insights on fresh foods, leadership, and the evolving grocery landscape in 2025.
With decades of retail experience, Ken discusses how consumer demand for convenience, high-quality fresh foods, and personalized shopping experiences is shaping the industry. He and Whitney explore the commitment to scratch-made bakery, prepared meal solutions, and innovative merchandising strategies that set Festival Foods apart.
Ken also shares his take on emerging challenges in retail, including inflation, shifting consumer behaviors, and the increasing role of technology in forecasting, labor management, and guest engagement. Throughout the conversation, his leadership philosophy shines—focusing on team development, adaptability, and collaboration as key drivers of success in today's grocery industry.
Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org.
To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership
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#Grocery #Supermarket #FoodService #RetailTrends
#FreshFoods #Leadership #Innovation
#Trends2025 #FoodRetail #Convenience
