Listen

Description

Scaling from start-up to multi-million dollar business takes time, ingenuity, and perseverance. Yanni Hufnagel, founder of Lemon Perfect, discusses the 6-year growth of his company into a major player in the enhanced water sector. Discussion includes going from sourcing regional ingredients to international sources, delivering consistent quality, getting consumers to try a new product, the importance of relationships with contract manufacturing partners, distributors, and retailers, and how perseverance is key.

View the complete show notes for this episode.

Learn More:

• Buy-Side Food and Beverage M&A Advisory
• History of the Global Food Industry
• Food and Beverage Industry Trends

Additional Resources:

• Planning to sell your business? Schedule a free consultation today.
• Download a free PDF copy of The Art of The Exit: The Complete Guide to Selling Your Business and Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue.
• Purchase your copy now of A Beginner’s Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal
• Contact Morgan & Westfield to request a free copy of Jacob Orosz's latest book, Food and Beverage M&A: An Insider’s Guide to Selling a Food or Beverage Manufacturing, Distribution, or Grocery Business.
• To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield.

Listen to Other Episodes:

• Everything You Want To Know About the Cannabis Industry
• Bringing a Niche Food Product to the Marketplace
• Food and Beverage Lending Update