Don't let the name fool you: Frownies, the miracle wrinkle patch, has delivered cheese-worthy results for over 100 years. Helen Morrison, Frownie's Chief Marketing Unicorn, has breathed new life into the family-owned brand thanks to her best-in-class organic social media approach. The secret? She prioritizes building a true community around her audience's shared goal – not just to sell product.
Can't-miss moments for this episode include: how brands can win the trust of their target, key do's and don'ts for building a community on social, and how your brand can sustain success for over a century.
What you'll learn in this episode:
How to scale a smaller business and remain authentic
Ways to show your audience you truly care about them on social
Steps to building a community on social
How Frownies is targeting the increasing number of men investing in skincare
The moment Frownies went viral and what happened
The secret to keeping a brand relevant for over 100 years
How CMOs can make a big impact with a smaller marketing budget
The perks and oddities of working with family
Resources:
Learn more about Frownies on their website
Join the Frownies community on Instagram
See Frownies on TikTok
Connect with Helen on LinkedIn
Message her on her personal Instagram
See Helen's latest beauty obsession: Anastasia's facial massage methods on Instagram
