The next thing is to figure out your long-term sales Channel. How are you going to sell it? How do people buy it? Obviously, you'll sell on Amazon. That's the easy first step. And it could be a complete step, many great successful. Businesses only sell via Amazon. There's no problem with that. That's a great strategy, but take it. A step further, probably also they can buy directly from your website, so eventually your website will need to support that and then we'll go into other places late