There are many different versions of the three PS, but today I'm going with price packaging and people, you know, your sales and production costs. Now you need to figure out what you're going to charge for the product. How you're going to package it? What it's going to look like, is it going to be in a big shiny box? And then finally, the third P is the most controversial we're going with people. How are you going to deliver it into their hands?