We all know that market research is absolutely critical, but when you're just getting started, you usually don't have a budget for it. So, this week we are talking about how to do market research on a budget. I'll give my first tip right after this.
When you are doing market research on a budget, we are very lucky because there are many free online tools and resources. Google Trends will help analyze your product based on keywords that people use on Google. It will tell you how popular your product or service is. Statista will provide incredible market stats for you. So, if you need to know the size of a particular industry or a particular company, that's a place to go. Pew Research is another great place for market and demographic data. Lots of free tools out there.