When you're starting a new business, there are countless things that can go wrong, and many people will try to help you—just like in this segment. However, most entrepreneurs make a number of mistakes, especially in their first year, across every category—HR, marketing, finance, and more. This week, I'm going to walk you through some of the most common mistakes and how to prevent them.
One of the most common mistakes is skipping market research. You assume that everyone else will like it just because you do, but there may be an important factor you're overlooking. You need to ask your customers what they think and gather supporting data to prove you're not wasting your money. Without this step, you might miss key insights your customers could share with you—so talk to them