This week is one of the most dreaded in entrepreneurship: the hated business plan. I've heard every excuse in the world not to write one - "No one will read it," "It's not that important," "It's just a big waste of time," "Those are out of style." Every excuse you can think of. But no matter how you slice it, it is still very beneficial for you and will definitely help you be more successful, the research says. You'll actually be 30% more effective. This week I'm going to tell you how to do it - how to sit down and write a business plan.
Research, research, research. You don't go through the first page of Google results - you go through the first 50 pages of Google results. That's right, a bunch of research.