If you skipped Psychology 101, you're probably feeling COMPLETELY lost at why you have so many leads, but none of the ones you actually want to work with are buying. Understanding how people buy is the key factor that is keeping you from turning leads into clients.
Here's the thing: people HATE being sold to, but they love buying. We want to feel like we're in control of our own destinies, not like someone else made a decision for us. So how do you identify the buying experience of your leads in a way that makes them feel seen + heard? You need to understand the 4 different buyer types.
In this episode, I'm breaking down each buyer type, what makes them buy, how to identify them, and how to make the sale. It's time to stop people-pleasing, start understanding that everyone is NOT the right fit for you (and you aren't the right fit for every single person out there), and start landing clients that you actually WANT to be working with. Let's build you an arsenal of sales tactics that covers your blind spots and lands you consistent sales with your ideal clients.
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