Grant Rosenblatt is the Founder of Honky Tonk Party Ventures, the country's fastest-growing tour company, which includes the Honky Tonk Party Express, Bar, Shuttle, and Shop. With over 18 years of experience in B2B and B2C sales, marketing, and event planning, he was the Director of Marketing at Joyride Tours, LLC, a point-to-point on-demand transportation service. Grant has pioneered the "transportainment" industry, which focuses on open-air vehicle concepts and experiences for bachelorette groups, corporate events, and adult-themed tours.
In a rapidly changing market, entrepreneurs must adapt to new regulations and external crises that threaten their business operations. With mounting expenses and a rapidly declining income, how can you navigate the uncertainty and bounce back?
Entertainment and event management expert Grant Rosenblatt found himself in the middle of a crisis when Nashville's pandemic shutdowns halted his business. During this time, he withdrew from EO but monitored his business closely. By staying connected to his customer base through social media and maintaining a flexible mindset, Grant maintained his business growth. When Nashville reopened, he saw a surge of demand, particularly from bachelorette parties. Despite facing tough city regulations, Grant remained focused on providing a unique customer experience and rejoined EO to share his experiences. He advises entrepreneurs to stay adaptable, remain resourceful, and listen to customers to understand their needs.
In today's episode of The Decision, Robert Hartline and Eric Jackson speak with Grant Rosenblatt, Founder of Honky Tonk Party Ventures, about how he scaled his tourism business during economic shutdowns. Grant shares how he has embraced AI in his marketing efforts, his future plans for the business, and his professional growth trajectory.
