In this episode of the Sales Show Maree Kirkpatrick, your host provides advice on whether businesses should invest in paid advertising like Facebook ads to boost sales and growth. She discusses several important factors to consider before launching paid ads, such as having a high-converting sales process in place and ensuring any leads can be converted into paying customers. She emphasizes quality over quantity when it comes to leads. This episode also covers how to structure paid ads and marketing strategies effectively to add value and avoid coming across as spammy.
Key Points:
Assess Your Product/Service: Before diving into paid ads, ensure you have a high-converting product or service. It's crucial to know that what you're offering works and resonates with your audience.
Solid Sales Process: Having a well-defined sales process is essential. Can you convert leads into paying clients efficiently? Don't invest in ads if you're not equipped to handle the influx of leads.
Address Sales and Marketing Separately: Sales and marketing serve different functions. While marketing brings in leads, sales convert them. Ensure your sales process is optimized before pouring money into marketing efforts.
Avoid Spammy Ads: Craft ads that add value and resonate with your audience. Avoid being perceived as spam by focusing on relationship-building and clear messaging.
Metrics and Data Tracking: While tracking metrics is crucial, don't solely rely on them to gauge the effectiveness of your ads. Quality leads matter more than quantity.
Invest in Digital Assets: Sustainable growth through paid advertising is possible if you have well-established digital and sales assets. Ensure a clear customer journey path to maximize ROI.
Connect with Marie:
Email: podcast@mariekirkpatrick.com
Website: mariekirkpatrick.com
Social Media: @MarieKirkpatrick
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