In this episode of The Sales Show Host Maree Kirkpatrick discusses how to create effective sales assets to boost business growth. She explains the importance of strategically developing sales assets tailored to customers' needs and pain points. She emphasizes regularly updating assets to stay relevant to changing markets. An example increased inquiries by over 40% but could be improved. Effective sales assets are crucial for all businesses to attract and convert customers.
Key points:
Sales assets are essential resources for attracting, engaging and converting prospects into customers.
Strategically create assets addressing specific pain points and benefits to stand out in a crowded marketplace.
Regularly update and optimize assets to remain effective as markets, trends and customer preferences evolve.
Track metrics from assets to understand what's working and where to focus efforts for maximum results.
Connect with Maree:
Email: podcast@mareekirkpatrick.com
Website: mareekirkpatrick.com
Social Media: @MareeKirkpatrick
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