In this episode of Easy Style with Sami, host Sami Bedell-Mulhern sits down with London Brazil, creator of the food blog Evolving Table. They discuss London's journey from dental school to building a successful food blog, her decision to rebrand, and the emotional challenges that came with leaving a stable career. London shares her insights on finding one's unique style, overcoming imposter syndrome, and the importance of pursuing what truly makes you happy. Sami and London also touch on topics such as developing a distinct brand, catering to various diets, and the collaborative nature of the food blogging community.
In this episode we discuss
 - How London transitioned from dentistry to food blogging
 - The emotional challenges of leaving a stable career path
 - The importance of finding support and validation from loved ones
 - London's approach to developing a unique food blogging style
 - The behind-the-scenes of creating a successful cookbook
Want to skip ahead?
 [07:33] Embracing change and following your passions, even if they differ from your original plans, can lead to unexpected fulfillment.
 [10:43] The food blogging community can be a valuable resource for learning and support, especially when navigating new technical skills.
 [13:07] Focusing on solving a specific problem for your audience can help you stand out in a crowded market.
 [18:48] Setting aggressive timelines and deadlines can be a powerful motivator when pursuing a big goal, like publishing a cookbook.
 [21:15] Protecting your creative process by managing comparison and imposter syndrome is crucial for long-term success.
Resources
 Evolving Table Food Blog: http://evolvingtable.com/
 [cookbook] Turn Everyday. Dinner Into Weeknight Winners – Use code EASYSTYLE10 for 10% off
London Brazil
 Food Blogger
 www.instagram.com/evolvingtable/
 www.facebook.com/evolvingtable/
 www.pinterest.com/evolvingtable/
 https://www.tiktok.com/@evolvingtable
 https://www.youtube.com/@evolvingtable
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