In this episode of the Industrial Advisors podcast, hosts Bill Condon and Matt McGregor discuss the benefits and effectiveness of industrial open houses. They explore how these events can increase exposure and potentially spark interest in available spaces. The hosts emphasize the importance of themed open houses and longer, more interactive formats that allow for one-on-one time with brokers. Additionally, they highlight the strategic timing of these events, suggesting midweek mornings as optimal. The discussion includes insights on when open houses are most beneficial, particularly for unique or recently renovated properties, and the value of making significant announcements during these events.
00:00 Introduction to Industrial Open Houses
00:47 Current Trends in Open Houses
01:14 Effectiveness of Themed Open Houses
01:31 Maximizing Impact with Longer Open Houses
03:05 When to Host an Open House
03:52 Optimal Timing for Open Houses
04:24 Conclusion and Final Thoughts
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