Dan Oshinsky, founder of Inbox Collective, is one of the foremost experts on building, growing and monetizing newsletters. Oshinsky discusses how email newsletters remain a powerful tool for local newsrooms to build an audience and generate revenue, best practices for creating successful newsletters, and the benefits of AI-powered tools for writers. Oshinsky provides examples of successful newsletters and offers advice on how local newsrooms can grow their audience and provide value to paying subscribers.
Episode chapters:
(02:11) - Why should people care about newsletters in 2023?
(07:48) - Accidentally becoming an email power user and newsletter expert
(12:40) - Translating lessons from large national brands to smaller local publications
(14:55) - Local newsroom success stories
(19:56) - Building relationships via different types of newsletters
(24:38) - What is the jobs-to-be-done for your newsletter?
(28:17) - Optimizing your newsletters
(33:13) - Pricing newsletter ads
(37:54) - Paid and subscriber-only newsletters
(43:37) - AI in the newsletter space
(48:12) - Rapid-fire questions
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