In this episode of MOCK the Podcast, Don and Rob pull back the curtain on the art of brand development, demystifying the world of private label products and sharing the creative journey behind the Atlanta Cup 2025's striking "fiery peach" logo. Listeners hear candid takes on why brands like Kirkland and Girl Scout cookies spark so much intrigue, and get a hands-on look at how packaging, typography, and color theory drive merch and event identity. From tight timelines to the challenge of composing player imagery, they reveal what it really takes to launch a brand and a website in just ten days, and how collaboration—and a little risk—fuel the evolution of a sports spectacle that's set to bring tennis back in "the A" with style.
