One of the scariest things to do as an entrepreneur is price your offers. It can be really hard to develop a pricing strategy that works, whether you're a photographer, coach, or service provider. It doesn't matter if you're selling a high-ticket or low-ticket item, pricing is tough!
Understanding pricing psychology can help you price your offers in a way that people will want to buy from you, and there are a bunch of different ways to do it that I'm sharing with you in this episode.
And if you're an elopement photographer that is still struggling with pricing, I have an online course called Price It Right that goes over everything from this episode, including your cost of doing business, the 4 different types of people that purchase from you, and how to raise your prices.
Remember, pricing psychology is a tool, not a trick. Use it to elevate your business ethically, guiding customers toward the experiences they truly desire.
In this episode, we chat about:
Check out the course Price It Right
If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @stokedwithmeganmacphail and let me know your thoughts.
You can also connect with me on my website: www.meganmacphail.com
