In this Leverage for Growth episode, Anas Ali Syed, CEO of Digital Growth Factor, explains how starting with organic traffic gave them confidence to grow their agency. They began in 2015 as a social media marketing agency, but evolved into a full-service digital agency by 2018. Syed advises using platforms like Upwork to get initial clients without advertising costs. Their organic growth via Upwork provided a solid foundation before investing earnings into scaling. He notes organic starts have less financial risk, establish trust via value, and yield referrals for exponential growth. Syed concludes that organic traffic builds confidence to properly accelerate versus rapid unmanaged client gains.
