Learn how Kate Ahl went from Pinterest marketing freelancer to founder of Simple Pin Media, a leading Pinterest agency. In this agency growth story, Kate shares key milestones like bringing on her first team member and working with a business coach to structure hiring and growth. Find out who her ideal clients are and why she focuses on ecommerce brands and content creators. Kate also advises being thoughtful about potential team members' experience and company stage fit to ensure alignment. She discusses the importance of focusing on your core service offerings instead of expanding into too many areas like digital courses. Her top advice? Find and learn from peers running similar service-based agencies instead of broader digital marketing communities. Kate's story provides valuable insights for service providers looking to grow their solo ventures into full-fledged agencies by niche down.
