In this Leverage for Growth episode, Jesse P. Gilmore dives into the crucial business debate of Annual Recurring Revenue (ARR) versus Monthly Recurring Revenue (MRR). He recounts his journey from a 3-month coaching model to embracing the MRR model, which he found significantly enhanced his business's financial stability and cash flow.
Referencing studies from the Journal of Corporate Finance, Small Business Economics Journal, Harvard Business Review, and the Subscription Trade Association, Gilmore makes a compelling case for the MRR model. It not only improves financial predictability and stability, but also refocuses business towards delivering ongoing value, enhancing client retention.
Concluding that the MRR model was a win-win for both his business and clients, Gilmore urges listeners to evaluate their business models and consider an MRR approach. Tune in to this insightful episode to learn more about why a shift to MRR might be right for you.
